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The Dongfeng throw the "autonomy"
plan within five years of independent models and sales 3 million
March 20, concern Dongfeng's first joint venture of independent models,
Dongfeng production Kai Chen D50, Dongfeng Nissan, Zhengzhou production base of
a grand off the assembly line. March 28, the National Convention Center in
Beijing, Dongfeng Fengshen new high-class flagship model A60 announced the
listing. With china trucks Dongfeng Yu
the Barcelona Chi Jie large SUVs debut in September last year, three
independent models listed one after another, means "independent of the
east wind to take a step.
Internal integration in full swing
In April, the Dongfeng Xiangyang National Automotive Test Center trucks on sale, a zebra dress unusually
prominent new car is at high speed. The reporter learned that this is a joint
venture DPCA's independent brand models being tested.
To be able to grow and develop their own brands, Dongfeng's many joint venture
brand resources concentrated to DPCA. For example, the Dongfeng Fengshen H30,
S30 is the use of the production platform of the DPCA, Dongfeng Fengshen
Pentium FAW and SAIC Roewe brand together to form its own brand "top
three".
According to sources, Dongfeng Dongfeng Peugeot Citroen C5 will acquire
production platforms used in the manufacture of new high-end independent
models, and use Dongfeng truck engine mark.
And as early as July 4 last year, when the Weidong brought to the position of
general manager of Dongfeng Passenger Vehicle Company, in his mind he has
represented a blueprint for wind "independent". Who ruled the Marshal
of the Dragon 8 years, Dongfeng appointed as deputy general manager of Dongfeng
Motor Corporation, in charge of passenger cars of Dongfeng, Dongfeng Peugeot
Citroen, the new energy, a number of subsidiaries.
Late last year, Dongfeng a high profile launch of the "autonomy"
plan, threw out its own brand to achieve sales target of 3 million in five
years, with a total investment of 30 billion yuan.
Brand marketing network
Dongfeng Fengshen cummins parts
has been officially released in 2009, after another DPCA platform to launch
S30, H30 and H30cross of three economic models, but the sales achievements and
disappointments, in 2011 Dongfeng Fengshen sales, only 28,000 more than
expected sales least three percent. The second half of last year, in order to
be able to high-class car market with SAIC, FAW Fengeng Dongfeng Fengshen A60,
frequently appeared in various auto show in preparation for this year's
listing.
Dongfeng brand passenger cars, only the Dongfeng Fengshen an annual output of
80,000 factories in the production. In accordance with the "12th Five-Year
Plan" of the east wind, in 2016, Dongfeng parts for engine Group
will have annual output of 1 million of its own brand of passenger cars.
Chunrong, Dongfeng Fengshen party secretary said the Dongfeng brand passenger
cars will create a big brand marketing network, except for Kai Chen, most other
models will enter the the Dongfeng cummins 6bt
store sales. At the same time sales of three brand synergy shop has built three
are located in Xiangtan, Hunan, Fujian Longyan and Kat Lin Xinhui. Five have
signed up, the areas of collaborative store-based third-tier cities, mainly in
order to fill the gaps in the market area in accordance with the plan to the
end of this year, Dongfeng together more than 20 such stores opened.
Commercial enterprises export growth picked
up in February
According to the China Association of Automobile Manufacturers released in
March 2012 China's trucks for
sale industry production and marketing newsletter, February 2012,
China's automobile production enterprises to complete automotive export 61223,
growth of 8.72 percent, an increase of 41.02%, ring, a year-on-year growth
ratethe previous month was significantly accelerated the recovery of export
growth.
Sub-models, the export growth of passenger and trucks sale have been enhanced. In
February, exports of passenger cars 35456 auto companies last month increased
by 10.28%, an increase of 38.73%; exports of commercial vehicles 25767, an
increase of 6.63 percent last month, an increase of 44.39%. Exports of cars and
trucks with the chain are increased
Varieties of the major auto companies export cars and trucks are still the two
main export models. In February, the truck parts companies
export cars 26993, an increase of 37.42%, an increase of 44.76%; auto companies
export trucks 20091, increase of 5.33%, an increase of 44.58%. These two
varieties were exported in February 47084, accounting for 76.91% of the total
exports of the auto companies.
The fastest growth of micro-off year on year, exports amounted to 2029, a
decline of 35.79 percent, an increase of 91.42%.
Other cummins for
sale companies export commercial vehicles varieties, the
semi-trailer tractor is only with the chain models are decreased, buses chain
decline, and the remaining models showed varying degrees of growth. In
February, passenger car exports for 3481 decreased 5.28%, an increase of
74.92%; exports of semi-trailer tractor 1024, a decline of 7.75 percent, down
35.35 percent.
In February, the export volume of the top five bus manufacturer in turn: the
Gold Cup, Xiamen King Long, Yutong, Foton, Suzhou King Long, respectively,
exports of 1162, 456, 371, 314 and 297. In February, these five companies a
total of exports of 2600, accounting for 74.69% of the total exports of
passenger car production enterprises. In February, the export volume of the top
five truck manufacturers in turn are: Great Wall, Dongfeng cummins 4bt,
Foton, Hafei, JAC, exports of 3385, 3205, 2777, 2043 and 2030. In February,
these five companies exported a total 13,440, accounting for 66.90% of the
total exports of goods vehicle cummins generator
manufacturers.