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Brand value Brand value: $5700000000 brand sales: $2500000000 for 173 years, Hermes is best known for the Birkin package waiting list. Now, the company is committed to extending through the consumer base for growth, and in February this year in New York opened its first men's custom shop. Historical development Back in 1837, was born in Germany ( 1801), Hermes Lindy the origin of France's Thierry HERMES, founding his harness manufacturing company, his first business is manufacturing collar for horses! In order to let the horses can wear the paste neck collar, Thierry HERMES spent a lot of time and effort, be strict in one's demands, finally in 1867 world leather exhibition acquired in a business award, was established from and to carry out his harness leather series of solid base. However, the harness manufacturing of family enterprises, in the appearance of the automobile when there are great changes, in the third generation Charles-Emile HERMES control, Hermes (Hermes ) not only did not close to elimination, but Hermes perfume Introduction of leather series and " saddle stitch" suitcase, created a new style of the spirit of Hermes, Hermes career as thoroughly to remould oneself like grow, hermes lindy bags and established the Hermes to become an independent school style. In 1920, Hermes ( Herm keyword s ) development route also actively expand to handbags, travel bags, gloves, belts, jewelry, watches, laptop, as well as ashtray, scarves and other. Even in the fifth generation Robert DUMAS took over, more have launched a perfume, suit, tie, shoes, towels, pottery, jewelry, clothing for men and women, watches and table ornaments series new product, let Hermes ( Herm keyword s ) across the full range of truly become the life taste representative. The Hermes ( Herm keyword s ) group is divided into three systems, namely the Herm keyword s Sellier ( leather goods ), La Montre Herm keyword s ( watch ) and Herm keyword s Parfums ( perfume ); in the world has 186 stores, 56 retail counters, in order to maintain a consistent retains the Hermes taste and image, all product design, to every store design pattern, even the cabinet are in French manufacturer of custom, was airlifted to the country, expect to maintain the history of hundred years adhere to is. Current situation of brand The present Hermes ( Herm keyword s ) group, headquarters lady dior prix is located in the famous Fubao Road No. 24, a responsible person is Jean-Louis Dumas-HERMES Hermes Du Mai?. One of the ladies designer Martin Margiela ( former ) since 1998, the winter began adding Hermes family Belgian designer, to always low-key style style and the pursuit of exquisite perfection of creativity, let Hermes ( Herm keyword s ) women retain Hermes ( Herm keyword s ) group is still elegant, no redundant design, but shows fashion temperament, at the same time to show the clothes function and a high degree of comfort, is the last let Hermes ( Herm keyword s ) captured the hearts of important people. Let all the products to fine to the United States, impeccable, is the consistent aim of hermes. The Hermes has 14 series of products, including leather goods, bags, scarves, male and female clothing series, perfumes, watches, most products are hand crafted, no wonder some people said that Hermes products for the profound thinking, high grade, connotation is rich, exquisite works of art. These Hermes boutique, through its spread in the world more than 20 countries and regions more than 200 stores, into the quick pace of modern life, let the world return to traditional elegance. After 160 years of harships vicissitudes of life, Hermes family through the efforts of several generations to brand the birth of yuanyang. As early as twentieth Century dawns, Hermes had become a French luxury consumer goods representative. Nineteen twenties, lady dior prezzo founder of thierry. Hermes 's grandson Amir said:" Hermes leather products to create the most elegant of traditional sports and." Hermes is in Paris City, a specialized production of various supporting carriage exquisite decorative harness shop, in the 1885 annual exhibition in Paris, Hermes was such products the first prize. Thereafter, the son of Amir hermes. Charles to build stores, production and sales of saddle and other items, and the beginning of retail business. Along with automobile traffic tools such as the emergence and development of Hermes, begin to change the line of production, its exquisite production technology used in other products, such as wallets, bags, handbag, watch band, and some sports such as golf, polo, hunting and other necessary auxiliary tool, lady dior price Chloe Paraty also designed high-end sports clothing. Hermes all products are made using only the finest advanced materials, pay attention to the decoration process, the details of sophisticated, with its excellent quality to win a good reputation. In the history of Hermes, and together create a great sensation news time, was in 1920 for the prince Welsh design of the zipper type golf jacket, in twentieth Century to become the earliest leather garment design. Hermes fourth generation successor Jean kyelang and rose Bert Dumas, in its leather products based on, and the development of the perfume, head of new category, to this century 60 time, ceaseless development expands the Hermes company has all kinds of fashion and perfume and other products. In 1970, Hermes was a pure handicraft family factory, but after 15 years, it has developed into a production of high quality super multinational company, turnover enlarged 5 times, now, companies are constantly expanding the scale of hermes. The turnover in 1992 reached 2500000000 francs ( about the value of 3725250000 yuan, net profit of 176000000 francs. ).